People that create websites are often unable to create one that works well. A profitable well constructed website is the key to a successful business online. Yes, everybody makes mistakes here and there, but you cannot afford to have a limping site that fails to convert. Finding out what is wrong with your website is essential, and instant feedback can help you accomplish this. If it is not well designed, your visitors will leave quickly and your bounce rate will go through the roof.
Any promotions that you do, even if it is on your e-mail list, will be very low. As long as you work hard at fixing this problem, your results will definitely improve.
Your entire website doesn’t have to be a hard-sell sales pitch just to promote some things on your site. There will be times when you want your readers to know about a particular product or offering. In fact, you could use the discussion as a positive way to encourage people to join your email list. You will need to still work on ways to let them know why it’s worth subscribing. Just be certain you focus on telling them about the benefits of whatever you’re promoting and not just giving them the features. You know, that happens a lot more than you may think. Take the time to learn how to properly explain the benefits of a product as opposed to just listing down the features.
Even if nobody ever uses your contact form to get a hold of you, trust me when I tell you that people do look at them. A contact form is very useful in making people believe your site is above board. Server logs are always going to show you what pages people visit. Mine show me clearly that the contact page is frequented often. Sadly, I seldom receive contact in this manner from visitors. But the point here is you must have one on every site you make, and be sure you test the thing to make sure it works. If you fail to place a contact page, then in some cases you may be penalized such as with Google search marketing or PPC advertising.
What social media has really done is fuel that need for online surfers and readers to feel some kind of connection with a site. If you provide just a little social media on the site, they will be happy. Making an effort to reach out to your site visitors in this manner, for whatever reason, should make a positive effect. You know, this is the net, and you will never meet any of the people who visit your sites. Anything that you do will be beneficial. The vague notion that you care is enough for most. So just do what you can to interact with these people. It doesn’t matter since you will never meet them.
Be careful when you’re tweaking your site to improve performance, and be sure those changes are likely to make a difference. Implement one change at a time, test how it affects your results, and then move on to making other changes slowly. Look at your tracking data, stats, or metrics to determine if the changes you made are affecting how visitors behave on your site. This way you’ll have a clearer idea of what your visitors like and what’s turning them away, which will help future changes you make.